Design with a lasting vision
Logos that carry a brand’sidentity
At the heart of every brand is a story. My role is to recognize it and translate it into a visual language that is clear, recognizable, and authentic. The logo forms the foundation of this identity. It should be a simple, balanced, and thoughtful mark that expresses the brand’s character and functions seamlessly across all contexts in which it appears.
A well-designed logo does not follow trends, it builds trust and lasting recognition over time.
Illustration as the expression of a story
Illustrations are more than decoration. They are a form of expression that gives content depth,warmth, and character. Using a variety of techniques and styles, I create illustrations that support and enhance the story, whether in digital environments, print media, promotional materials, packaging, or complete visual identities. Each illustration is created with intention, to communicate, emphasize, and connect.
Design that breathes the idea
Graphic design requires a balance between aesthetics and function. In my work, I place special emphasis on consistency, clear structure, and visual clarity. Business cards, posters, banners, ando ther graphic materials are designed as part of a broader brand story, where each element thoughtfully supports the overall message.
Selection
Contact: ines@inesamal.com
